Conclusions

The Russian‑language media landscape in Finland is small. Most social media accounts of the Russian-language media in Finland are personal or group-based accounts on platforms such as Instagram, Facebook and Telegram, targeting the whole country. Most of these accounts focus on posts related to everyday life in Finland, providing advice and information about events, news and language learning resources. The majority of Russian-language media are present on only one platform.

Social media accounts of the Russian‑language media tend to have a small number of followers. The largest accounts belong to state, media or business organisations that have institutional support. However, individual and NGO social media accounts with fewer followers tend to have a more active follower base and receive more engagement per post.

On average, Russian‑language media in Finland posts on their social media accounts around two times per active day. Only a few media actors are very active, while many others are active only minimally. Media outlets and state organizations are the most active, posting almost daily.

Russian‑language media are not densely connected to each other on social media, forming small, fragmented, unreciprocal and unstable networks, and they are not equally connected across platforms. Media actors that are well connected on one platform may be among the least connected or most isolated on another. While most institutional media actors passively receive connections, individual or group media actors actively seek them by following, resharing or mentioning other media.

Instagram has the most dense and close‑knit network, while Telegram has the fewest reciprocal ties and is the most fragmented. Instagram has more reciprocal and evenly distributed ties, whereas the Facebook and Telegram networks rely more on central accounts, making them less stable.